How to Use Social Media for Recruiting Employees

How to Use Social Media for Recruiting EmployeesHow to Use Social Media for Recruiting EmployeesYou think youve done everything you can to try to recruit the best creative candidates. Youve written a clear and compelling job description, posted the open position on your company website and asked employees to submit referrals. You may even be working with a staffing agency to help you find your next great hire. Is there anything else you can do to attract and land the talent you seek?One valuable recruitment tool employers sometimes overlook is social media. These channels can be used to promote your company and connect with job seekers on an ongoing basis. Creative and absatzwirtschaft professionals, in particular, tend to be active on social media, so its an opportune place to engage with them. Potential hires may use social media to do a little recon on you, too and if they dont like what they see, theres a good chance theyll move on to other opportunities.If youre not already usi ng social media for recruitment, heres a push to get on board 94 percent of advertising and marketing executives surveyed by The Creative Group said their company uses social media for recruiting, with the top reasons being to post jobs and promote the company via advertising and posts from their corporate feeds. (See our infographic of the research below.)The bottom line is that organizations that dont evolve their hiring practices risk getting left behind. Consider these three benefits of incorporating social media into your recruitment strategyYou can connect with passive job seekersOne of the more obvious ways to use social media for recruiting is to share links to job postings via your accounts. But dont stop there. You also need to interact with your followers. Social media isnt a one-way communication channel. So, do your best to engage with anyone who comments on, likes or shares your content. You never know, highly skilled yet currently employed professionals may decide to explore employment opportunities at your company as a result of your social media activity.While LinkedIn is known for being more business-oriented than other social media sites, its not the only worthwhile place to post open positions or information relevant to your audience. Many creative professionals use sites like Facebook, Instagram, Pinterest and Twitter to showcase their work, get inspiration and network. Research which platforms your target demographic spends the most time on, and focus your efforts there.HIRING? WE CAN HELPYou can establish credibility as a great place to workIts one thing to claim your company is a great place to work, but its another to prove it. Fortunately, its relatively easy to do with the help of social media. By regularly posting content that showcases your corporate culture and values, you can paint a picture of what its like to work for your organization and what makes it unique. For example, highlight company accolades, volunteer work and media mentions. Post photos of the office, team-building activities or trainings. Customer testimonials are also a powerful tool for building trust and credibility.To amplify your message and expand your reach, encourage employees to share your companys content. Just be sure to develop a social media policy first so they can become effective brand ambassadors.You can shine a light on your employeesA company is so much more than its products or services. Its about the people that make all of the magic happen. And when candidates are considering a new job, they dont just want to learn about the projects theyll be working on, but also the team theyll be working with. Showcasing your employees is an effective strategy when using social media for recruiting.High-quality photos and videos are great, but not everything needs to be posed and polished. Often, the more candid the content, the better. Snap pics at a staff lunch or party celebrating the completion of a big project, and then share the m on social media (with permission). Or create employee of the week posts that include a photo of the person and prozentanteil about a recent accomplishment or what they enjoy most about working at your firm.If youre having trouble finding great candidates for your open creative positions, its time to rethink your recruiting strategy and consider giving social media greater attention.SOCIAL RECRUITING IN TODAYS JOB MARKET94% of creative executives say their company uses social media for recruitingWhich of the following social media sites do you use for recruiting?*LinkedIn 55%Facebook 39%Pinterest 21%Instagram 16%Twitter 14%YouTube 14%Snapchat 4%What do you think is the primary purpose your company uses social media as part of its recruiting strategy?42% Post jobs21% Spend dollars on advertising to promote the company21% Use company social media accounts to showcase why the organization is a great place to work16% Review social media profiles of job applicants when they are publicly available